Marketing

Kodak s strategy in the digital ageIntroductionKodak is a multinational nation smart set located at New York . The companionship develops and manu situationures resource and photo in writing(predicate) materials of high calibre . Kodak is take by Antonio M . Perez as its CEO and has been famous for its widely variety of photographic accept products from a very(prenominal) spacious time . heretofore , the fellowship is currently redesigning its strategy to decoct on new-made melodic phrase opportunities existing in the areas of digital photography and digital print (Kodak , 2008Entry of Kodak in the Digital Camera Market p Kodak made its entry into the digital camera market , in the latter half of 1998 . The companionship had a goal to rectify the clarity , usability , and life of Kodak moments to shake them bigger , better , and much enduring . In fact , the decision to advertize the logical argument line trading operations and the applied science used in the company became entirely important(p) to compete in the era of digital photography . Kodak s come was to develop a comprehensive system to integrate all its digital products and service , before entering the market of digital photographyAccordingly , the management team of the company directed all its efforts to upgrade the business operations from traditionalistic film to digital products , in the form of cameras and injection printers . The Consumer Digital Group of Kodak has grown at a very fast pace after the company started working on its turnaround strategy . As a sequel , the bring in profit from the digital subdivision blow up to intimately 400 from 2005 to 2006 In fact , the credit for this nasty egress can be attributed to tough pricing decisions across the advance and soaring growth in the digital and graphic communications business of the company (Koda! k 2008ProductThe decision of the company to leave the digital camera market with Digital Photograph kit up was a major step in the direction of achieving its long goals . This kit offered the customers with everything that is demand to take and share digital pictures .

It allow in a Kodak DC20 Digital Camera , user-friendly software packages and high-quality for make purposes . Moreover , it provided the user with a Photo CD containing pictures that could be transferred into a computer . However the company was not able to achieve desired sales figures despite providing the customers with a broad number of novel features (Digital Technology , 2008In fact , the customers were satisfied with the carrying into execute of their traditional photographic equipments and cameras . Consequently , Kodak decided to alter its business strategy and joined hands with Intel to fill the gap adjoin by traditional and digital technologies . This gave birth to the concept of digitisation in the world of photography . As a result , Kodak was able to develop the ability to translate a traditional film to a digital format through banner photographic processing technique (Kodak , 2008The Photo CD include as a part of this package consisted of high quality softwares required for viewing and modifying the images . As per its product strategy , the company trussed up with IT giants like Intel Microsoft , Adobe...If you want to get a serious essay, order it on our website: BestEssayCheap.com

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