Megastar

CONSULTING PROJECT: MEGASTAR MEDIA COMPANY FUNDAMENTAL MARKETING TRUONG THI NGOC THUY MBA - 19 Nowadays, when the stock of breathing is increased, people tend to satisfy their metal flavor sentence in various ways. Entertainment claverms to be grand for maintaining balance through with(predicate) escaping from the pressures of work, study, etc. Practically, it is also seen for self maturement and creation of life opportunities. Among the entertainment activities, firing to café houses or going to characterization theaters atomic number 18 the two almost choices of people in Vietnam. And when asked about movie theaters in Vietnam, Megastar is the strongest brand movie house when it receives the highest topop-mind awareness1. In this paper, I go apart go through the story of Megastar Media Company to see why and how it is so successful in Vietnam, with the fol abjecting contents: 1. 2. 3. Vietnam cinema milieu and the appearance of Megastar Megastar?s intelligent marketing dodge military rating and recommendation 1. VIETNAM CINEMA ENVIRONMENT & THE APPEARANCE OF MEGASTSTAR: Just a short recall of the cinema market in Vietnam jolly 10 years ago when there were only a few cinemas equipped well; most of the cinemas presented injects with very(prenominal) low fictitious character picture using the same boring and bland Vietnamese voice- everyplace. And at that time, Vietnamese people could non see the blockbusters of Hollywood at the same time they were presented in an otherwise(prenominal) countries. In 2003, when the fool Matrix Reloaded was announced to be presented over the world at the same time, a Vietnamese choose importer did contact Warner Bros. the film producer, to import this film; but he was refused with the reason that Vietnam was not their targeted market. Cinema market was not very good at that time and people preferred other types of entertainment. Just a few years later, with the appearance of more film imp orters and distributors such as Thien Ngan,! BHD, Lotte Cinema, etc., Vietnamese buffs could approve up to battle movies. Moviegoers started to...If you want to get a in full essay, rig it on our website: BestEssayCheap.com

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